Selected work · Hamilton, Brisbane · Land campaign
Hamilton land campaign.
A cinematic land campaign for 11 Dickson Terrace in Hamilton, Brisbane, bringing Ray White and The Sunset Run into a lifestyle story shaped around the prospective buyer.
Hamilton land campaign — Ray White × The Sunset Run. Open the film in a new tab.
- Project
- 11 Dickson Terrace
- Location
- Hamilton · Brisbane
- Campaign
- Ray White × The Sunset Run
- Film type
- Vertical campaign film
Creative approach
Start with the prospective buyer.
Before filming, we considered who might buy the land, why it would appeal to them and the lifestyle they imagined. Those questions shaped the campaign’s creative direction.
Working with the founder of The Sunset Run, a Queensland supercar community, we planned a cinematic sequence around storyboards, music and narrative rhythm. The film connects the land campaign with a lifestyle story and a recognisable community.
Coffee, marina and city-view scenes form the campaign’s settings. They illustrate the lifestyle narrative; they do not describe facilities included with the land.
Source: Hamilton land campaign: audience, storyboards and lifestyle, UNREAL Creative on Rednote, published . This is the production note’s publication date.
Build the campaign around the brief.
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