Selected work · Gold Coast · Developer film + launch campaign

KOKOMO.

A lifestyle film for KOKOMO, a riverfront residential project in Carrara on the Gold Coast, and the launch that put it in front of buyers: a Chinese-language social feature, Meta lead ads for local buyers, and search visibility on Douyin and RedNote.

KOKOMO, Gold Coast — lifestyle film, 2:49. Open the film in a new tab.

Launch results

One film, three channels, measurable reach.

1.5M+Plays of one featureDouyin, RedNote and WeChat Channels combined
1.27MDouyin playsShown as 127.2万 on the Douyin dashboard
9,114New followers6,396 on Douyin and 2,718 on RedNote
73.8 sAverage watch on RedNoteFor a feature just over three minutes long
17Meta leads in 10 daysLocal buyer lead form, 18–28 October 2026
A$11.75Per Meta leadA$199.76 total spend

Sources: Douyin creator dashboard, RedNote note analytics and WeChat Channels analytics for the 澳洲豪宅王子 KOKOMO feature (published 25 October 2026), read on 30 October 2026; Meta Ads Manager, first KOKOMO lead campaign, 18–28 October 2026, Brisbane time, 7-day click or 1-day view attribution. Screenshots of every dashboard are on this page. Past results are a reference only and do not guarantee future reach or leads.

Project
KOKOMO · Carrara, Gold Coast
Developer
Brick Stone Development
Delivered
Lifestyle film · Chinese social launch · Meta lead ads
Film and marketing
UNREAL Creative

The film

Sell the everyday, not the floor plan.

KOKOMO is a completed riverfront project, so buyers can live there now. The film follows one day there: arriving home, a rower on the river at golden hour, the rooftop and the pool, lunch and golf nearby, a sunset terrace, and the buildings lit up over the water at night.

It runs for 2 minutes 49 seconds and was shot in 4K. KOKOMO first released it on its own Instagram and Facebook on 12 October 2026 with a simple line: “Imagine if this were your everyday.”

The same footage then fed every launch channel below: the Chinese-language feature, the developer’s own posts and the Meta lead ads.

The film on KOKOMO’s Instagram ↗ · KOKOMO official website ↗

Launch 1 · Chinese-language social

A feature on our own channel, 澳洲豪宅王子.

澳洲豪宅王子 (“Australia’s Luxury Home Prince”) is UNREAL Creative’s own Chinese-language channel on Douyin, RedNote and WeChat Channels. Its series sets out to film 100 of Australia’s top luxury homes. KOKOMO was episode 2 of 100, published on 25 October 2026 under the title 水前老钱豪宅 (“old-money waterfront living”).

Within five days it passed 1.5 million plays across the three platforms. Almost all of that reach came from people who did not follow the channel: followers accounted for 0.98% of Douyin plays, and 97% of Douyin plays came from the recommendation feed.

Viewers then went looking. On Douyin, the most common searches after watching were the developer’s account name, “kokomo”, and “how much is A$5 million in RMB”.

Results of the 澳洲豪宅王子 KOKOMO feature by platform, read on 30 October 2026
PlatformPlays / viewsLikesSavesSharesCommentsNew followersAvg. watch
Douyin1.272M80K2,71313K7866,39639 s
RedNote194,44514,9781,1998312892,71873.8 s
WeChat Channels59,342—————48.2 s

Douyin figures are rounded on its dashboard (127.2万 plays, 8万 likes, 1.3万 shares). Douyin attributes 106,000 of the plays to platform-supported traffic; WeChat Channels attributes 8,439 plays to three viewers who boosted the post. RedNote also recorded 203,973 impressions and a 9.5% cover click-through rate; Douyin recorded a 20.14% cover click-through rate. “—” means the figure was not captured.

Launch 2 · The developer’s own channels

Then the developer posted the full film.

After the feature, the developer’s team posted the full KOKOMO film on its own Douyin and RedNote accounts. By 30 October 2026 the Douyin post had 10K likes, 292 comments, 371 saves and 845 shares, and the RedNote post had 5,934 likes, 385 saves and 185 comments.

确实被流量震惊了。视频拍得非常好。

“We were genuinely stunned by the reach. The film is beautifully shot.”

From the developer’s Douyin post, translated by UNREAL Creative

In both feeds, the full film now sits directly under the feature in search results for KOKOMO, so a buyer who finds one finds the other.

Launch 3 · Meta lead ads

Local buyers, straight to the sales team.

For local buyers we ran a 10-day Meta lead campaign around Carrara using the film and an instant form. Every enquiry was passed to the project’s sales team by email.

It spent A$199.76 and produced 17 leads at A$11.75 each, from 2,581 people reached, 5,755 impressions and 98 link clicks (1.70% click-through rate).

A second round started on 29 October 2026, including a Melbourne interstate test. Its results will be added here when it ends.

01 · Speed

14 of 17 leads in 3.5 days.

The first 3.5 days produced 14 leads at A$6.34 each. Results slowed after that, the usual sign that a single creative has reached its most interested audience.

02 · Audience

Facebook and buyers aged 45+.

Facebook placements produced 15 of the 17 leads, and so did people aged 45 and over. The 45–54 group was the cheapest, at A$7.81 per lead.

03 · Intent

What buyers asked for.

15 of the 17 enquiries asked for pricing and floor plans. Sales outcomes from these leads have not been reported yet, so no sales result is claimed here.

Search and AI visibility

When buyers search, KOKOMO is what they find.

01 · Search results

First in the feed.

On 30 October 2026 the KOKOMO feature appeared first on Douyin for 澳洲豪宅 (Australian luxury homes), 黄金海岸 (Gold Coast), 黄金海岸豪宅 (Gold Coast luxury homes) and “kokomo”, and first on RedNote for “kokomo”, 澳洲豪宅 and 黄金海岸豪宅.

02 · New search terms

Buyers now type the project name.

Douyin now suggests “kokomo gold coast” with 公寓 (apartments), 项目 (project), 详情 (details) and 环境 (surroundings). RedNote suggests KOKOMO豪宅 and “Kokomo Gold Coast”.

03 · AI answers

Named by RedNote’s AI.

Asked about Gold Coast luxury homes, RedNote’s AI assistant 点点 (Dots) named KOKOMO for “its distinctive design and waterfront position”. Asked simply “kokomo”, it drew on eight sources to describe the project, its Carrara address and completed status. This is what generative engine optimisation (GEO) works towards.

Search results and AI answers are personalised and change over time. These were captured on one iPhone in Australia on 30 October 2026, between 14:59 and 15:22; the screenshots are below.

The evidence

Every number, as the platforms show it.

The screenshots are unedited. Numbered blue boxes point to English notes translated by UNREAL Creative.

The 澳洲豪宅王子 feature: platform dashboards

Read on 30 October 2026. Blue boxes mark what each English note refers to; tap a screenshot to see it larger.

  • Douyin creator dashboard for the KOKOMO feature showing 127.2万 plays, 8万 likes, 786 comments, 1.3万 shares and 2,713 saves

    Douyin creator dashboard: the KOKOMO feature

    1. Banner: the video received 106K plays of platform-supported traffic
    2. Plays: 127.2万 = 1.272 million
    3. Average watch time: 39 seconds
    4. Cover click-through rate: 20.14%
    5. Likes: 8万 = 80,000
    6. Comments: 786
    7. Shares: 1.3万 = 13,000
    8. Saves: 2,713
    9. Cumulative plays, hour by hour, 25–30 October 2026
  • Douyin dashboard showing 6,396 new followers from the KOKOMO feature

    Douyin: followers gained from the feature

    1. New followers: 6,396
    2. Unfollows: 140
    3. Share of plays from existing followers: 0.98%
    4. Cumulative new followers by day, 25–29 October
  • Douyin traffic analysis: 97% of plays from the recommendation feed, and the terms viewers searched after watching

    Douyin: where the plays came from

    1. Recommendation feed: 97% of plays
    2. Profile page 1.2% · messages 0.9% · other 0.4% · friends feed 0.4%
    3. Extra traffic: 106K platform-supported plays
    4. Most-searched terms after watching: 1 “rafer” (the developer’s account) 85.1% · 2 “rafergao” 5.1% · 3 “kokomo” 5.1% · 4 “How much is A$5 million in RMB?” 2.4% · 5 “rafer Australia” 2.3%
  • RedNote note analytics showing 203,973 impressions, 194,445 views and a 9.5% cover click-through rate

    RedNote note analytics: reach

    1. Data updated to 30 October, 03:00
    2. Impressions: 203,973
    3. Views: 194,445
    4. Cover click-through rate: 9.5%
    5. Left within 2 seconds: 18.5%
    6. Watched past 5 seconds: 70.5%
    7. Engagement rate: 9%
    8. Likes: 14,978
    9. Comments: 289
  • RedNote analytics showing 14,978 likes, 1,199 saves, 831 shares, 73.8 second average watch time and 2,718 new followers

    RedNote note analytics: engagement

    1. Engagement rate: 9%
    2. Likes: 14,978
    3. Comments: 289
    4. On-screen comments (danmaku): 122
    5. Saves: 1,199
    6. Shares: 831
    7. Average watch time: 73.8 seconds
    8. Plays past 60 seconds: 72,350
    9. Watched to the end: 18.5%
    10. New followers: 2,718
  • WeChat Channels analytics showing 59,342 plays and a 48.16 second average watch time for the KOKOMO feature

    WeChat Channels analytics

    1. The feature, published 25 October 2026, 11:30
    2. Diagnosis: at 13:00 on 30 October, 58,801 plays, more than 99.14% of similar videos
    3. Three viewers boosted the post, bringing 8,439 plays
    4. Plays: 59,342, more than 99.14% of similar videos
    5. Completion rate: 19.11%
    6. Average watch time: 48.16 seconds, more than 97.79% of similar videos
    7. Plays longer than 3 seconds: 66.46%
    8. 751 people liked the video and recommended it to 1,571 friends
  • The 澳洲豪宅王子 RedNote profile, with KOKOMO as episode 2 of the 100 luxury homes series

    Our channel 澳洲豪宅王子 on RedNote

    1. Channel: 澳洲豪宅王子, “Australia’s Luxury Home Prince”
    2. Bio: “Challenge: film 100 of Australia’s luxury homes (2/100)”
    3. Episode 2 of 100: “Old-money waterfront living — KOKOMO”, 194,005 views
    4. Episode 1 of 100: “Mediterranean mansion — CAPRI”, 9,375 views
  • Viewer comments on the KOKOMO feature praising the film

    Viewer comments on the feature

    1. “Incredible.”
    2. “A real blockbuster.”
    3. “I got goosebumps towards the end. Beautifully shot!”
    4. “So well shot! It has the quality of a feature film.”

The developer’s own posts

The full film on the developer’s Douyin and RedNote accounts, as displayed on 30 October 2026. Comments are translated by UNREAL Creative.

  • The developer's Douyin post of the full KOKOMO film with 1.0万 likes, 292 comments, 371 saves and 845 shares

    The developer’s Douyin post of the full film

    1. The full KOKOMO film, posted by the developer
    2. Likes: 1.0万 = 10,000
    3. Comments: 292
    4. Saves: 371
    5. Shares: 845
    6. Developer’s caption: “Following up the video, here is the full film. We were genuinely stunned by the reach. Beautifully shot, from the story idea to the camera work…”
  • Comments on the developer's Douyin post praising how complete and polished the film is

    Douyin comments on the full film

    1. 292 comments
    2. “The full film is stunning. It shows the interiors and exteriors completely, and not just the design: it shows the lifestyle of the people who live like this.” 452 likes
    3. The developer replies: “Thank you.”
    4. “All I can say is, both sides came out ahead.” 94 likes
    5. “The quality is excellent.”
  • The developer's Douyin profile with the KOKOMO film pinned

    The developer’s Douyin profile

    1. The developer’s Douyin account
    2. 10K likes received · 352 following · 986 followers
    3. Follows our account
    4. Pinned post: the KOKOMO film, 10K likes
  • The developer's RedNote post of the full KOKOMO film with 5,934 likes, 385 saves and 185 comments

    The developer’s RedNote post of the full film

    1. A frame from the KOKOMO film
    2. Developer’s caption: “Following up the video, here is the full film. We were genuinely stunned by the reach…”
    3. 5,934 likes · 385 saves · 185 comments
  • RedNote comments under the developer's post, including the developer replying to viewers

    RedNote comments on the full film

    1. Suggested search: “Kokomo Gold Coast real project”
    2. “It has the beauty of good times. Living in this home must feel so, so happy.”
    3. “I have nothing to say. I thought this was a gimmicky creator chasing views, but after watching the film, the price is fully justified.” 106 likes, liked by the author
    4. The developer (author): “A sincere and very talented young man.” 52 likes
    5. Our channel 澳洲豪宅王子 replies: “Thank you, boss!”
    6. “Oh my god, this film.”
  • More RedNote comments on the developer's post of the KOKOMO film

    More RedNote replies on the full film

    1. Suggested search: “Kokomo Gold Coast real project”
    2. 185 comments
    3. “It has the beauty of good times. Living in this home must feel so, so happy.” Liked by the author
    4. The developer (author): “This comment is so moving.”
    5. “@long Whoa, the full film.”
    6. “Wow…”
  • The developer's RedNote profile showing the KOKOMO film post

    The developer’s RedNote profile

    1. The developer’s RedNote account: 880 followers, 6,319 likes and saves
    2. Location tag: Queensland, Australia
    3. The KOKOMO film post: 5,934 likes

Search results

Captured on 30 October 2026 between 14:59 and 15:02.

  • Douyin search for 澳洲豪宅 with the KOKOMO feature first and the developer's film second

    Douyin search: “Australian luxury homes”

    1. Search: 澳洲豪宅, “Australian luxury homes”
    2. 1st result: our KOKOMO feature, 80K likes
    3. 2nd result: the developer’s full KOKOMO film, 10K likes
  • Douyin search for 黄金海岸 with the KOKOMO feature first

    Douyin search: “Gold Coast”

    1. Search: 黄金海岸, “Gold Coast”
    2. 1st result: our KOKOMO feature, 80K likes
    3. 3rd result: the developer’s full KOKOMO film, 10K likes
  • Douyin search for 黄金海岸豪宅 with the KOKOMO feature first and the developer's film second

    Douyin search: “Gold Coast luxury homes”

    1. Search: 黄金海岸豪宅, “Gold Coast luxury homes”
    2. 1st result: our KOKOMO feature, 80K likes
    3. 2nd result: the developer’s full KOKOMO film, 10K likes
  • Douyin search for kokomo with the KOKOMO feature first and the developer's film second

    Douyin search: “kokomo”

    1. Search: “kokomo”
    2. 1st result: our KOKOMO feature, 80K likes
    3. 2nd result: the developer’s full KOKOMO film, 10K likes
    4. Below: older posts about an unrelated Kokomo resort in Fiji
  • RedNote search for kokomo with the KOKOMO feature first

    RedNote search: “kokomo”

    1. Search: “kokomo”
    2. 1st result: our KOKOMO feature, 15K likes
  • RedNote search for 澳洲豪宅 with the KOKOMO feature first

    RedNote search: “Australian luxury homes”

    1. Search: 澳洲豪宅, “Australian luxury homes”
    2. 1st result: our KOKOMO feature, 15K likes
    3. Also ours: episode 1 of the series, CAPRI
  • RedNote search for 黄金海岸豪宅 with an AI summary on top and the KOKOMO feature as the first note

    RedNote search: “Gold Coast luxury homes”

    1. Search: 黄金海岸豪宅, “Gold Coast luxury homes”
    2. RedNote’s AI summary of 90 notes: “The Gold Coast luxury market is no longer just about sea views; it brings together design, privacy and a top-tier lifestyle…”
    3. 1st note under the summary: our KOKOMO feature, 15K likes

Search suggestions and AI answers

New suggested searches for the project, and RedNote’s AI assistant answering questions about it (captured 30 October 2026).

  • Douyin search suggestions for kokomo, including kokomo gold coast apartments, project, details and surroundings

    Douyin suggestions while typing “kokomo”

    1. “kokomo gold coast apartments”
    2. “kokomo gold coast project”
    3. “#kokomogoldcoast”
    4. “kokomo gold coast details”
    5. “kokomo gold coast surroundings”
  • RedNote search suggestions for kokomo, including KOKOMO豪宅 and Kokomo Gold Coast

    RedNote suggestions while typing “kokomo”

    1. “KOKOMO luxury home”
    2. “Kokomo Gold Coast”
    3. “KOKOMO luxury home film”
  • RedNote AI assistant 点点 answering about Gold Coast luxury homes and naming Kokomo for its distinctive design and waterfront position

    RedNote AI answer about Gold Coast luxury homes

    1. 点点 (Dots), RedNote’s AI assistant
    2. Heading: “High-end apartments”
    3. “Besides penthouses, some high-end apartment projects are in demand, such as yacht villas at Hope Island…”
    4. “…and projects like Kokomo have drawn wide attention for their distinctive design and waterfront position.”
  • RedNote AI assistant 点点 answering the question kokomo with a summary of the KOKOMO project in Carrara based on eight sources

    RedNote AI answer to “kokomo”

    1. Question: “kokomo”
    2. Based on 8 sources from RedNote and the web
    3. “Kokomo is a high-end riverfront apartment project in Carrara on the Gold Coast. It recently went viral among Chinese-speaking audiences because of a video. The owner is the developer, who spent five years turning the project from an idea into reality.”
    4. Project positioning: “Named after the dream island in the Beach Boys song. At 580 Nerang Broadbeach Rd, Carrara: a subtropical, resort-style community, already handed over and ready to move into.”
    5. Floor plans, river views and finishes, described in detail (as written by the AI, not verified by UNREAL)

Frequently asked questions

About the KOKOMO campaign.

What did UNREAL Creative make for KOKOMO?

UNREAL Creative produced a 2:49 lifestyle film for KOKOMO, a riverfront residential project in Carrara on the Gold Coast developed by Brick Stone Development. We then launched the project through a Chinese-language feature on our own channel 澳洲豪宅王子 (Douyin, RedNote and WeChat Channels) and a Meta lead campaign aimed at local buyers.

How many people watched the KOKOMO feature?

Published on 25 October 2026, the feature had about 1.27 million plays on Douyin, 194,445 views on RedNote and 59,342 plays on WeChat Channels when the dashboards were read on 30 October 2026, a combined total of more than 1.5 million. It brought 9,114 new followers across Douyin and RedNote.

What did the KOKOMO Meta lead ads cost per lead?

The first Meta lead campaign ran from 18 to 28 October 2026. It spent A$199.76 and produced 17 leads, an average of A$11.75 per lead. Fourteen of the 17 leads arrived in the first three and a half days, at A$6.34 each. Sales outcomes from these leads have not been reported yet.

Is 澳洲豪宅王子 an UNREAL Creative channel?

Yes. 澳洲豪宅王子 is UNREAL Creative’s own Chinese-language channel on Douyin, RedNote and WeChat Channels. Its series sets out to film 100 of Australia’s top luxury homes; KOKOMO was episode 2.

Can UNREAL Creative launch our development the same way?

Yes. We plan the film, the Chinese-language social launch, Meta lead ads and search and AI visibility (GEO) together for property developers and builders in Brisbane, the Gold Coast, Sydney and Melbourne. Past results are a reference only and do not guarantee future reach or leads.

Plan the film and the launch together.

Tell us about the project, the buyers you want and when you need them. We will shape one plan for the film, the Chinese-language launch, lead ads and AI search, and send a tailored written quote.

Explore GEO for property brands, Chinese buyer marketing and builder and developer films.

Plan a launch

Production services: Brisbane · Sydney · Melbourne